Aeroplane Jelly.
Unit: Craft of Creative Communications
Role: Creative Lead
Provided material: A Creative brief outlining the client’s advertising challenge, objectives customer insights and brand mandatory elements.
For this task I was heavily involved in the initial creative process. Including the Concept Map, Big Idea Statement, Creative Rational, and the sketches for the design.
Role: Creative Lead
Provided material: A Creative brief outlining the client’s advertising challenge, objectives customer insights and brand mandatory elements.
For this task I was heavily involved in the initial creative process. Including the Concept Map, Big Idea Statement, Creative Rational, and the sketches for the design.
Final design. |